Zinna Kim Portfolio

My Design Gallery

G Adventures Travel Magazine Design

Referenced the information from G Adventures, this travel magazine design project showcases a modern and visually appealing layout that highlights various travel destinations, cultural experiences, and adventure activities. The design incorporates vibrant imagery, and clean typography to create an engaging reading experience for travel enthusiasts.

Graphic Designs

Sephora

Creative Design

While maintaining brand consistency, I carefully adhered to Sephora’s visual identity and brand guidelines to ensure a cohesive look and feel that resonates with its target audience. Since Sephora primarily produces live action advertisements with minimal graphic driven campaigns, I saw an opportunity to explore a fully illustrated and animated approach. This project reimagines how Sephora could expand its visual storytelling through motion graphics while staying true to the brand’s essence.

Storytelling

This advertisement is designed to introduce Sephora to audiences who may not yet be familiar with the brand. I focused on highlighting Sephora’s strengths, including its product variety, inclusivity, and beauty expertise, while maintaining strong brand alignment. Additionally, the ad emphasizes Sephora’s online services, which are less prominently featured in official campaigns, showcasing the convenience of accessing Sephora from home and encouraging broader audience engagement.

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Gong Cha

Concept and Visual Ideation

Having previously worked as a bobarista at Gong Cha, I noticed that many customers were curious about how pearl milk tea is made. A common question I received was whether we used real brewed tea, which revealed an opportunity to educate customers while strengthening brand transparency. Inspired by this experience, I developed an advertisement concept that highlights the craftsmanship behind pearl milk tea while featuring some of the brand’s most popular menu items. The goal was to both inform and engage viewers, turning everyday curiosity into a compelling visual story.

Filming

This advertisement was filmed on location at the store where I worked, with approval from the store owner. I utilized downtime efficiently to capture authentic footage of the drink-making process. The final piece blends graphic elements with real-life footage, creating a dynamic transition between informative visuals and behind-the-scenes moments. This approach enhances viewer engagement, builds trust through transparency, and provides a clearer understanding of how each drink is carefully prepared.

My Projects

UI/UX Wasn’t Enough, So I Learned Full-Stacks

Figma Ideas, WordPress Execution

Coming Soon